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Today, I want to explain the "Gone Forever" section.
Japanese food companies are notorious for seasonal and limited releases. This is both good and bad... It's great as everyone gets to try an endless flow of new products coming out every season, month after month. It's unfortunate because many of these delicious treats we just got done falling in love with become out of stock! The manufacturers discontinue these products to make room for new products, new flavors, and new collaborations.
The lesson here? To live in the moment! When you see something that you want, get it! If you've tasted something and you want some more? Get some more while you can! The truth is, once a product makes it on to this "Gone Forever" section, you're most likely to never see it again. But don't fret, its a chance to find new favorites!